Audience profile

Demographics:

• Male and female
• 16-30 years
• At school/college/beginning of career
• Lives in town/city
• Very interested in many genres of music, mainly rock.
• Small house
• They will be more about enjoying life than working and making a lot of money.
  

Psychographics:

• Listens to old vinyls
• Finds songs on YouTube
• Enjoys documentarys on band members/people from the punk era
• Enjoys nights out with friends
• Is very spontaneous
• Interested in political/social/current issues, also knows about these issues from the punk era
• Not family orientated
• Not too interested in education and a career making money instead of doing something they enjoy