Questionnaire Results

I asked people in person the questionnaire;

1. Would you listen to music in the genre of rock/punk/alternative? (If no, end of questionnaire)
2. How old are you?
3. Gender?
4. Do you watch videos of this genre?
5. What do you expect to see in these videos?
6. What would you like to see in these videos?
7. Do you have a favourite video in this genre, if so why?

These are the results:

1. Yes
2. 17
3. Male
4. Sometimes
5. The band performing, random shit
6. Dancing naked ladies
7. Its my life-Bon Jovi because I like it.

1. Yes
2. 17
3. Male
4. Sometimes
5. The band performing
6. Ladies, skating
7. Gallows-In the belly of a shark

1. Yes
2. 20
3. Female
4. Yes
5. Random, funny.
6. Performing, topless men, tattoos, piercings.
7. Blink 182-Rockshow because 'it's awesome and funny'

1. Yes
2. 19
3. Male
4. Mainly
5. Skating, performing, smoking, being 'knar'
6. funny, clever editing, conventional videos.
7. The Clash-Complete control

1. Yes
2. Female
3. 23
4. Yes
5. Funny guys, performing
6. mixture of performing and people messing around
7. Good Charlotte-girls and boys

Questionnaire results

I asked the questionnaire to people within the target audience
These are the questions i asked:

1. Would you listen to music in the genre of rock/punk/alternative? (If no, end of questionnaire)
2. How old are you?
3. Gender?
4. Do you watch videos of this genre?
5. What do you expect to see in these videos?
6. What would you like to see in these videos?
7.Do you have a favourite video in this genre, if so why?

This is what I found:

1. Yes
2. 17
3. Female
4. Yes
5. The band, guitars, dancing, smoking
6. Flashing Lights/Lasers, men
7. So your not a winner- Enter Shikari- Exciting, builds up.

1. Yes
2. 18
3. Male
4. Yes
5. Band performing, performing in random places, things that interest the audience
6. Random things, writing and clever filming.
7. IM not sure, i like them all!

1. Yes
2. 26
3. Male
4. Yes
5. The band performing
6. Different and imaginative
7. Braking the habit- Linkin Park- Its different

1. Sometimes
2. 21
3. Female
4. Not that much, but sometimes
5. Random and funny things
6. Random
7. Rock show- Blink 182- Its wierd and different

Questionnaire Results-Forum

Answers to our questionnaire from the forum

• yep
  
• 24
  
• male
  
• sometimes
  
• usually something crazy
  
• the band performing and not a load of nuggets in a video i.e rockstar's video
  
• a - punk by vampire weekend... its just simple and effective

• Heck Yes
  
• 23
  
• I'm a man
  
• Yes
  
• Rockers, Drink, Skating, Girls, Guitars
  
• Boobies
  
• Maybe not my favorite, but I love it... Drunken Lullabies by Flogging Molly It has everything you want from a punk video, except boobies.
  

• HELL YEAH!
  
• 20
  
• Male
  
• Yeah
  
• The bands just rocking out
  
• Naked girls!
  
• Hmmm my fav video is AAF - Smooth criminal the bassist just cracks me up in this video! or Dancing with rude bois by the gallows cuz i love any video were its just a massive mosh!!!

• Yes
  
• 28
  
• Male
  
• Sometimes
  
• Low budget, the band, randomness, not a typical MTV video.
  
• As above
  
• Blink182 M+M's http://www.youtube.com/watch?v=zNAaC83ddYM Just reminds me of the good old days

• yes
  
• 17
  
• male
  
• yes
  
• live performance, anarchy, girls, shouting, sweating
  
• audience, distruction
  
• motorhead - god save the queen, unique and its on a bus
  

• yes
• 28
• male
• yes
• pace,agression
• dunno what i want to see but for me big budget, glossy video's are in no way punk
• this maybe...... http://www.youtube.c...feature=related simple but effective

• yes
• 21
• bloke
• yes
• carnage and a relation to the bandmembers way of life no crappy makeup poope
• live events and gigs
• too many to list but Blink182, System of a down, Smashing Pumkins, Soundgarden, Bad Religion

• Yes.
• 28
• Manly
• Sometimes.
• People rocking out. Shredding guitar solos.
• More people rocking out and shredding guitar solos.
• Turbonegro - Age of Pamparius/Hello (Live) -http://www.youtube.c...h?v=KNHHZ_dZn6Y

• Yes
• 33
• Male
• Yes
• Relevance to the content/message of the song, live footage and nothing mega budget or super glitzy. Nothing against that kind of thing, there is a place for that in more mainstream music
• As above
• Thats a tough one as there is so much to choose from and "rock", "punk" & "Alternative" are entirely different kinds of music... AC DC is rock. NOFX is punk. Weezer is alternative. (subjectively speaking and used for example purposes only, not to start an argument.) so one would be hard to pick. I will stick to punk rock in my selection - sorry, couldn't stick to one but they are 17yrs apart and couldn't be musically more different given they come under the same genre umbrella.

H20 - "What Happened". Not an out and out fave, but I dig the point of the song and the video is a bonus in as much as the guest singers are in it too.

NOFX "Bob". One of the best video and captures the essence of the song (practically line for line).

• yup
• 20
• mr
• when i can
• live footage
• see above
• reminds me of summers and power chords and P ROCK http://www.youtube.c...feature=related p.s speaking of p rock http://www.youtube.c...feature=related

• Yes
• 19
• M
• Sometimes
• Fresh, edgy footabge. Band playing./ singing
• Something other than men with bad haircuts
• Nope do not pay enough attention

• YES
• 22
• Male
• Sometimes
• A band playing and a crowd of people having a good time
• Same as above
• Hmmm tuff one but i really liked the video for arctic monkey - i bet you look good on the dancefloor, just a simple video

Questionnaire

This is the questionnaire we constucted to ask people mainly aged between 16-20.

This has been posted on the music section of a forum to gauge a wider range of results.

1. Would you listen to music in the genre of rock/punk/alternative? (If no, end of questionnaire)
2. How old are you?
3. Gender?
4. Do you watch videos of this genre?
5. What do you expect to see in these videos?
6. What would you like to see in these videos?
7. Do you have a favourite video in this genre, if so why?

Audience research-Youtube

I looked at two types of punk videos on YouTube, one from when punk was first popular, and another which is popular at present. I wanted to see who listens to this genre and what they think of the band and their videos. This is what i found:

Gallows-Staring at the rudebois.


These are comments that were left about the video, the person who left the comment 11 hours ago related the band to an original punk band, showing that people who listen to new punk are likely to listen to the older bands also. This means that we possibly have a very large audience. The other viewer spoke more about this genre becoming more modern and mixing with other genres, suggesting that we may have to do something with our video so that it appeals to people who expect something different from what has been done many times before.

This chart shows that both males and females listen to the genre of music, however as it is a more modern version of punk music there is a younger audience for it than there is for original punk of ages 13 to 24 years. It is also most popular in the UK where the band are from and where punk originates from. This is very similar to our target audience showing that our video should include similar aspects in order to appeal to our audience.



The Clash-Complete Control:

The comment which was left 2 weeks ago by guwest69 shows that they were and still are a fan of the band when it was first released, he says that he came back a changed person after listening to it as it was different to the usual chart music which was most likely due to lyrics as punk music is known for meaningful lyrics. These comments show that The Clash have many fans who think very highly of the members, calling Joe Strummer a 'lyrics god' showing that lyrics are important to the fans.


This chart shows that both males and females watch and listen to this genre and they are of a wide age range. It also shows that it is most popular in and close to the country in which it was made; the UK. This audience is quite similar to ours.

Research of target audience

As our main target audience is 16 to 30 year olds, we need to find out from males and females of this age what they are interested in, in particular what they like about the genre and what they would expect in a video of this genre. To do this we will write a questionnaire and ask people within the target audience, hopefully this will help us to come up with and finalise ideas for our video.

Audience profile

Demographics:

• Male and female
• 16-30 years
• At school/college/beginning of career
• Lives in town/city
• Very interested in many genres of music, mainly rock.
• Small house
• They will be more about enjoying life than working and making a lot of money.
  

Psychographics:

• Listens to old vinyls
• Finds songs on YouTube
• Enjoys documentarys on band members/people from the punk era
• Enjoys nights out with friends
• Is very spontaneous
• Interested in political/social/current issues, also knows about these issues from the punk era
• Not family orientated
• Not too interested in education and a career making money instead of doing something they enjoy
  

Audience Profile

The genre of the three o' sevens is punk rock/alternative, therefore there are two possible target audiences that we could aim for. Our main audience is males and females aged between 16 and 30, however people aged 40 to 50 may also be interested as this genre of music would have been popular when they were younger and so will want to listen to new variations of the genre. However the main audience we will target is the younger audience. They will mainly be living in the UK as the band and the genre of music was originally associated with the UK, however due to websites such as MySpace, Facebook and adverts or interviews in magazines their music could travel internationally.