Tuesday 29 September 2009

Monday 28 September 2009

Idea's for contents

  • Coloured tint (blue/b&w/red/sepia)
  • Part performance, part narrative and unrelated actions
  • Band members performing, may need other cast members for non performance parts
  • Band member sprinting down road - sped up
  • Knocking on the door (twice)
  • Lyrics written on skin/paper/objects
  • 'BANG' gun as literal play on words



Locations

This is a list of a number of possible locations that we can film sections of our video
  • Stortford Youth Centre - Band Practice
  • Dark Alleyway
  • In front of a brick wall (youth centre?)
  • Clarice's front door
  • Stortford Skatepark
  • Stortford high street

  • Clarice's house, conservatory/kitchen

Sunday 27 September 2009

Lyrics

I asked one of the band members for the lyrics to the song, hopefully these will help us to plan our video

When we walked into the party,
I saw this girl there with this goon.
Everybody quit their dancin'
When we walked into the room.

This pretty little mama says she way out of my league,
So I don't bother askin' and I don't buy her a drink.
I know youre older brother wants to beat me up,
But you won't catch me sippin' out your cup of Baileys.

Sat down right next to me,
Wont listen pretty mama,
Wont you hear my plea
Got me on my knees.

So its BANG BANG BANG
on the fuckin' front door
And it might be your neighbour
or the crooked 5-0

Your older brother said that we're way too loud
But its way too late
He knocked my teeth out
Now they're runnin' after me
Like the right hand of the law
And I don't want ya baby cause
Ya pussy gone sore

It's only as far as the eyes can see
But I don't mind it doesn't matter to me
Come on baby i ain't got nothin' to prove
Gimme gimme just one little look.

It's only as far as the eyes can see
But I don't mind, it don't matter to me.

(Instrumental)

Started runnin'
Now they're runnin' after me
Like the right hand of the law
And I don't want ya baby cause
Ya pussy gone sore

It's only as far as the eyes can see
But I don't mind it doesn't matter to me
Come on baby i ain't got nothin' to prove
Gimme gimme just one little look.

It's only as far as the eyes can see
But I don't mind, it don't matter to me.

(Instrumental)

Now they're runnin' after you
Like the right hand of the law
And I don't want ya baby cause
Ya pussy gone sore

It's only as far as the eyes can see
But I don't mind it doesn't matter to me
Come on baby i ain't got nothin' to prove
Gimme gimme just one little look.

It's only as far as the eyes can see
But I don't mind, it don't matter to me.

Saturday 26 September 2009

Camera Practice 2

Over the weekend I filmed a family event, using similar techniques as to what I did before with the rugby match, but this time I practiced longer shots, and used a 0.43x Wide Angle lens on my Panasonic SD10 to make it possible to capture everything in to one shot.

Thursday 24 September 2009

Album Covers Research



This is the album cover for the only album from The Sex Pistols, the pink and green version is the US version and both support vibrant colours that stand out from each other, catching the audiences eye. The font reading “Never Mind the Bollock, Here's the...” is very bold and clear which follows with the contrast of the cover as the name of the band is written in a totally different font and even though this is a very simple cover it has become an iconic and noticeable album front.



Wednesday 23 September 2009

Practice Filming

During the 1st XV rugby match I filmed players in the game, for use in A2 PE lessons, I used this as a chance to practice panning and occasionally tracking, to maintain the shot of the player, whilst choosing the right focal length for the zoom so that not just the player can be seen but their involvement in the game was also captured along with the direction of play and the movement of the ball which is not so easy in rugby as the ball can not be passed forward.

Album cover research

I researched into album covers for artists/bands of a similar genre to the Three O' Sevens.

Sex Pistols-Nevermind the bollocks:
On this album cover there are three main colours; yellow, flourescent pink and black making it very striking and recognisable. The fact that there is no photo of the band shows that they are well known enough to not need one, or that they are more about the music and their lyrics than becoming famous and rich. On the back, the track titles have no order to them and it looks as though the text has been formed out of newspaper rippings, this shows the punk image as it looks messy and rebellious.

The Smiths-The best of:
This album cover is quite simple, with neutral colours, a photo of one of their favourite actors and the title in a contrasting but still neutral colour. This is the more dominant colour on the back, which is also simple with Times new roman font and an ordered, boxed layout. There is a black and white photo of the band standing outside the Salford lad's club in Manchester, their hometown, with a slight smile on their faces. This shows that they want to be recognised however they still want to be known for where they are from and that they have not forgotton.

Madness-The Dangermen Sessions:
This cover also has three main colours; red, yellow and black with the band's silhouttes in the foreground which contrasts to the title which looks as though it has been written in lights. On the back, the main colour is yellow with constrasting track names in red. There are also 6 abstract photos of a couple dancing which adds detail to the simple background.

Alexisonfire-Crisis:
These are a more modern punk rock band, however they use similar conventions. They have a black and white abstract photo on the front which relates to a few of the songs and a contrasting album title in red. This is another cover which uses three main colours; red, black and white. They are a well known band within the teenage music scene which suggests the reason for having no photo of them, instead another abstract photo on the back of a landscape with contrasting and alternating coloured track titles.

The Jam-The master series:
This cover also has three main colours of black white and red, and uses a simple design. There are black and white headshots of the band members and a white title which stands out against the black background. The back of the cover has a similar format, with a black and white picture of the band and track names.


Overall I can see that album covers of this genre go for simple colours such as red, white and black or they have striking bright colours such as red, yellow and pink. Most of them either have only a small photo of the band or none at all as this genre tends to be more about the lyrics in the song and the attitude of punk rather than getting famous and well recognised.

Monday 21 September 2009

Questionnaire Results

I asked people in person the questionnaire;

  1. Would you listen to music in the genre of rock/punk/alternative? (If no, end of questionnaire)
  2. How old are you?
  3. Gender?
  4. Do you watch videos of this genre?
  5. What do you expect to see in these videos?
  6. What would you like to see in these videos?
  7. Do you have a favourite video in this genre, if so why?
These are the results:
  1. Yes
  2. 17
  3. Male
  4. Sometimes
  5. The band performing, random shit
  6. Dancing naked ladies
  7. Its my life-Bon Jovi because I like it.

  1. Yes
  2. 17
  3. Male
  4. Sometimes
  5. The band performing
  6. Ladies, skating
  7. Gallows-In the belly of a shark

  1. Yes
  2. 20
  3. Female
  4. Yes
  5. Random, funny.
  6. Performing, topless men, tattoos, piercings.
  7. Blink 182-Rockshow because 'it's awesome and funny'

  1. Yes
  2. 19
  3. Male
  4. Mainly
  5. Skating, performing, smoking, being 'knar'
  6. funny, clever editing, conventional videos.
  7. The Clash-Complete control

  1. Yes
  2. Female
  3. 23
  4. Yes
  5. Funny guys, performing
  6. mixture of performing and people messing around
  7. Good Charlotte-girls and boys

Questionnaire results

I asked the questionnaire to people within the target audience
These are the questions i asked:

1. Would you listen to music in the genre of rock/punk/alternative? (If no, end of questionnaire)
2. How old are you?
3. Gender?
4. Do you watch videos of this genre?
5. What do you expect to see in these videos?
6. What would you like to see in these videos?
7.Do you have a favourite video in this genre, if so why?

This is what I found:

  1. Yes
  2. 17
  3. Female
  4. Yes
  5. The band, guitars, dancing, smoking
  6. Flashing Lights/Lasers, men
  7. So your not a winner- Enter Shikari- Exciting, builds up.

  1. Yes
  2. 18
  3. Male
  4. Yes
  5. Band performing, performing in random places, things that interest the audience
  6. Random things, writing and clever filming.
  7. IM not sure, i like them all!

  1. Yes
  2. 26
  3. Male
  4. Yes
  5. The band performing
  6. Different and imaginative
  7. Braking the habit- Linkin Park- Its different

  1. Sometimes
  2. 21
  3. Female
  4. Not that much, but sometimes
  5. Random and funny things
  6. Random
  7. Rock show- Blink 182- Its wierd and different

Questionnaire Results-Forum

Answers to our questionnaire from the forum
  • yep
  • 24
  • male
  • sometimes
  • usually something crazy
  • the band performing and not a load of nuggets in a video i.e rockstar's video
  • a - punk by vampire weekend... its just simple and effective
  • Heck Yes
  • 23
  • I'm a man
  • Yes
  • Rockers, Drink, Skating, Girls, Guitars
  • Boobies
  • Maybe not my favorite, but I love it... Drunken Lullabies by Flogging Molly It has everything you want from a punk video, except boobies.
  • HELL YEAH!
  • 20
  • Male
  • Yeah
  • The bands just rocking out
  • Naked girls!
  • Hmmm my fav video is AAF - Smooth criminal the bassist just cracks me up in this video! or Dancing with rude bois by the gallows cuz i love any video were its just a massive mosh!!!
  • yes
  • 17
  • male
  • yes
  • live performance, anarchy, girls, shouting, sweating
  • audience, distruction
  • motorhead - god save the queen, unique and its on a bus
  • yes
  • 21
  • bloke
  • yes
  • carnage and a relation to the bandmembers way of life no crappy makeup poope
  • live events and gigs
  • too many to list but Blink182, System of a down, Smashing Pumkins, Soundgarden, Bad Religion
  • Yes.
  • 28
  • Manly
  • Sometimes.
  • People rocking out. Shredding guitar solos.
  • More people rocking out and shredding guitar solos.
  • Turbonegro - Age of Pamparius/Hello (Live) -http://www.youtube.c...h?v=KNHHZ_dZn6Y

  • Yes
  • 33
  • Male
  • Yes
  • Relevance to the content/message of the song, live footage and nothing mega budget or super glitzy. Nothing against that kind of thing, there is a place for that in more mainstream music
  • As above
  • Thats a tough one as there is so much to choose from and "rock", "punk" & "Alternative" are entirely different kinds of music... AC DC is rock. NOFX is punk. Weezer is alternative. (subjectively speaking and used for example purposes only, not to start an argument.) so one would be hard to pick. I will stick to punk rock in my selection - sorry, couldn't stick to one but they are 17yrs apart and couldn't be musically more different given they come under the same genre umbrella.
H20 - "What Happened". Not an out and out fave, but I dig the point of the song and the video is a bonus in as much as the guest singers are in it too.

NOFX "Bob". One of the best video and captures the essence of the song (practically line for line).




  • Yes
  • 19
  • M
  • Sometimes
  • Fresh, edgy footabge. Band playing./ singing
  • Something other than men with bad haircuts
  • Nope do not pay enough attention



  • YES
  • 22
  • Male
  • Sometimes
  • A band playing and a crowd of people having a good time
  • Same as above
  • Hmmm tuff one but i really liked the video for arctic monkey - i bet you look good on the dancefloor, just a simple video

Permission for song

To receive permission for the song Clarice contacted one of the band members via a phonecall, as we knew they were unlikely to reply to an email because of their laid back attitude.
This is a record of the phonecall

Sam: Hi
Clarice: Hey its Clarice, quick question
Sam: Alright
Clarice: For my media work i need a song from an unsigned band, just wondered if i could use one of your songs, i have two on my computer already.
Sam: Yeah thats fine
Clarice: Thanks, ill let you know if i need any more information or help
Sam: OK, see you soon.

Our teacher said that verbal permission was sufficient, as this was the only way we could recieve it in time. Also this is part of the bands image, of being unorganised and laid back.






Thursday 17 September 2009

Questionnaire

This is the questionnaire we constucted to ask people mainly aged between 16-20.
This has been posted on the music section of a forum to gauge a wider range of results.
  1. Would you listen to music in the genre of rock/punk/alternative? (If no, end of questionnaire)
  2. How old are you?
  3. Gender?
  4. Do you watch videos of this genre?
  5. What do you expect to see in these videos?
  6. What would you like to see in these videos?
  7. Do you have a favourite video in this genre, if so why?

Audience research-Youtube

I looked at two types of punk videos on YouTube, one from when punk was first popular, and another which is popular at present. I wanted to see who listens to this genre and what they think of the band and their videos. This is what i found:

Gallows-Staring at the rudebois.


These are comments that were left about the video, the person who left the comment 11 hours ago related the band to an original punk band, showing that people who listen to new punk are likely to listen to the older bands also. This means that we possibly have a very large audience. The other viewer spoke more about this genre becoming more modern and mixing with other genres, suggesting that we may have to do something with our video so that it appeals to people who expect something different from what has been done many times before.

This chart shows that both males and females listen to the genre of music, however as it is a more modern version of punk music there is a younger audience for it than there is for original punk of ages 13 to 24 years. It is also most popular in the UK where the band are from and where punk originates from. This is very similar to our target audience showing that our video should include similar aspects in order to appeal to our audience.



The Clash-Complete Control:

The comment which was left 2 weeks ago by guwest69 shows that they were and still are a fan of the band when it was first released, he says that he came back a changed person after listening to it as it was different to the usual chart music which was most likely due to lyrics as punk music is known for meaningful lyrics. These comments show that The Clash have many fans who think very highly of the members, calling Joe Strummer a 'lyrics god' showing that lyrics are important to the fans.


This chart shows that both males and females watch and listen to this genre and they are of a wide age range. It also shows that it is most popular in and close to the country in which it was made; the UK. This audience is quite similar to ours.

Research of target audience

As our main target audience is 16 to 30 year olds, we need to find out from males and females of this age what they are interested in, in particular what they like about the genre and what they would expect in a video of this genre. To do this we will write a questionnaire and ask people within the target audience, hopefully this will help us to come up with and finalise ideas for our video.

Wednesday 16 September 2009

Punk Genre video research

http://www.youtube.com/watch?v=LZBPu7jJbJU

-The video is mainly performance based, it also includes some other shots of the band when they are not performing.
-It looks quite low budget and simple
-There are long shots of the band, as well as close ups on the singers face, and medium shots including the members and their instruments.
-Quite cuts, mostly in time to the music.
-It includes the audience, like a real concert.

Punk Genre video research

http://www.youtube.com/watch?v=LZBPu7jJbJU

Star Image

An example of the star image of an existing band is The Clash:
  • Their lyrics were mainly about current political issues meaning that they created a relationship with their audience as they could agree with their points and become involved. They also sang about other experiences in which the audience could relate to, for example love and future.
  • All the band members wore similar clothing of similar colours; red, white and black. They usually wore black or white skinny jeans with black shoes and coloured socks, zips and rips were put into jackets and jeans to create the rebel look.
  • During their live performances they were very serious and more about getting the point of their lyrics across and not about being famous or making a lot of money.

History of Punk

Punk rock is a genre of rock music which started between 1974 and 1976 in the US, UK and Austrailia. They created the fast, typically short songs and their lyrics often focused on political and currents affairs, for example The Clash's song 'Career Opportunities' which dealt with the unemployment. They also had a DIY ethic with many bands producing and distributing their own recordings. By late 1976, bands such as The Ramones (New York City) and The Clash and Sex Pistols (London) had formed and were becoming more well known and nowadays when people think of punk rock, these bands come to mind. By the 1980's, faster and more aggressve styles such as hardcore and Oi! had become the more popular style of punk. There were then many more variations such as post-punk and alternative rock, and by the 1990's pop punk had become mainstream with bands such as Green Day and The Offspring. Recently there are new bands such as the Gallows and Alexisonfire which come under the genre of screamo/punk, however people are starting to listen to the original versions of punk, this is the kind of audience we aim for.


Album Cover research

I have researched album covers which have the same genre as the Three O' Sevens, i will look at colours and layout.


The Clash- Album cover and advertising research


The picture above is of The Clash's most famous album, London Calling. On the front it shows a picture of Joe Strummer about to smash a guitar, it was taken during a gig which the band then decided to use it on their album. The contrasting colours of a light pink and green for the font on a black and white picture makes the title stand out, it also contrasts to the punk image as a light pink and green are not usually associated with this image. The back cover, with track titles and photos of the band is more fitting with the image as simple but striking monotone colours have been used.

Above is a picture of their poster for the album. It is the same photo but a different size and therefore the album, photo and band are more easily recognisable.

The Buzzcocks



Direct from the official Buzzcocks website

Various singles and albums from the band can be seen, with majority and most influential covers portray the band and the image that comes with them.



From Amazon.com The Buzzcocks - Ever Fallen In Love Album shows the band with their traditional font.

Tuesday 15 September 2009

Audience profile

Demographics:
  • Male and female
  • 16-30 years
  • At school/college/beginning of career
  • Lives in town/city
  • Very interested in many genres of music, mainly rock.
  • Small house
  • They will be more about enjoying life than working and making a lot of money.
Psychographics:

  • Listens to old vinyls
  • Finds songs on YouTube
  • Enjoys documentarys on band members/people from the punk era
  • Enjoys nights out with friends
  • Is very spontaneous
  • Interested in political/social/current issues, also knows about these issues from the punk era
  • Not family orientated
  • Not too interested in education and a career making money instead of doing something they enjoy

Audience Profile

The genre of the three o' sevens is punk rock/alternative, therefore there are two possible target audiences that we could aim for. Our main audience is males and females aged between 16 and 30, however people aged 40 to 50 may also be interested as this genre of music would have been popular when they were younger and so will want to listen to new variations of the genre. However the main audience we will target is the younger audience. They will mainly be living in the UK as the band and the genre of music was originally associated with the UK, however due to websites such as MySpace, Facebook and adverts or interviews in magazines their music could travel internationally.

Monday 14 September 2009

Research into music videos of a similar genre

I researched into music videos of a similar genre to ours; punk rock, these were videos from when the music was first popular. This helps me to understand what needs to go into our video and the conventions of this genre.


The Clash, London Calling:
http://www.youtube.com/watch?v=MqO1b-5RsAs (Embed was disabled)
In this video we can see that there is a blue tint and only a few lights which look like flood lights therefore the main focus is on the band. The close ups are of Joe Strummer singing and the band playing instruments, however there are many long shots which show all of the band.

The Ramones, I wanna be sedated:

This video of The Ramones has a red tint over the top, the band are in the foreground, however they are not doing much. In the background we see people dressed in the punk fashion, dancing and being reckless, keeping up the image of punk.


The Jam, Town called malice:

This video is more of the 'mod' fashion, it was produced in the same era as punk. The main colours in this are black and white, with the background being black and the band members having what looks like a white aura around them. The video is only of them playing the song and the main focus is on their instruments and the singer shown with many close ups.

Sex Pistols, God save the queen:

This video has a tint of red and yellow and there are many long shots where we can see all of the band playing instead of having the main focus on the singer. In the background there is a british flag with the queen on and the title of their song, this is now iconic and most people would recognise it. When there are close ups they are of faces where they have an angry expression, this along with the ripped, messy clothes shows the punk attitude.

The Damned, New Rose:

This video is quite dark, with not a lot of lighting and there is a tint of red and blue. The camera moves quite fast, building adrenaline and there are a lot of close ups, however they are not on anything specific. The writing on the wall and the lack of any planning or pattern to the video shows the punk image.


Overall I can see that most of these videos are of the band playing with mainly long shots and close ups and therefore there is no narrative to them. All of them have a tint to them, the most popular colours being red or blue.

The Punk Rock Genre

Punk rock got its name from the slang word punk meaning rotten and worthless. It was originally used to describe simple guitar based rock of bands like The Seeds, and later on Detroit bands like The Stooges and MC5. The anti-establishment ethic of punk hit a fevered pitch in 1976 through 1980, started partially as a backlash to the hippie movement of the late 60's. Many of these bands also intended to shock mainstream society, rejecting the "peace and love" image of the prior musical rebellion of the 1960s which had degenerated, punks thought, into mellow disco culture. The fashion of the time included mohawks, body piercing with safety pins and conversion of unusual items into clothing and was very shocking to outsiders at the time. Punk rock embodied the ideals that anyone could start a punk rock band.

Examples of bands producing Punk Rock music are:
The Sex Pistols
The Ramones
The Clash
Black Flag


For more research i will look at different album ocvers and music videos from these bands.

What needs to be completed before filming can begin

  • Choose between the two songs.
  • Get the lyrics for the chosen song.
  • Find people to be in the video.
  • Decide on the type of video we will produce.
  • Come up with and decide on what will happen in the video.
  • Find and maybe book locations.
  • Arrange times to film with the band.
  • Draw up a shot sequence.
  • Find out about each other's free time.
  • Discuss and decide on the mise en scene we will use.
  • Find any props, costumes, make up etc that we will need but do not currently have.

Personal Progress

So far we have found the band whose music we will use; my friend’s band who are currently unsigned and I have asked permission from them to use their song to which they agreed. I also managed to get hold of two recorded copies of their songs so we have a choice of which one will sound better and look better as a video. I have contributed to making the decision of using Steve Archer’s theory, therefore will have a narrative and performance. I have an idea for one of the locations which I know is free on a Monday, as are the band members.

Music Video Analysis- Maximo Park- Books From Boxes

This video starts with a close up of the top of a guitar and the pans down it to show the persons hand playing it. There is a bright blue light in the top right hand corner which tells us that it is a performance. We can also see that it has been edited so the video is in a smaller, boxed screen which is normally used in film. There is then a cut to what looks like a cinema, with a woman sitting down facing the screen, the only light is that which is coming from the screen onto her face however we can see the red wall behind her which is normally associated with a cinema.

The main singer comes in and there is a close up shot in which he is singing to her however she is not aware of him, this is intended. This video uses Steve Archer’s theory which says that music videos cut between a narrative and a performance to show a connection with the music. It cuts back to the performance for two seconds and then back to the cinema where it is very dark and the audience cannot see what is going on until the cinema screen lights up to show their faces. The close up on the woman’s face shows that there is no emotion and as the song is about breaking up with someone, the audience can assume that it was her that broke up from him. She then stands up to leave and it cuts back to the performance for a few seconds. In a new location he is still singing to her, however the reaction shots show that she looks upset and it looks as though a green screen has been used for the background. In another new location, the depth of field is still equal, however we can only figure out walls and where the doors are while they walk along and he is singing to her. In the next scene we can see that it has been set in a cemetery because of the mise en scene; grave stones, a memorial statue, wild flowers and ivy growing everywhere. This could represent the end of their relationship, also, she looks as though she has been green screened in as she is floating however he is walking behind her which makes them look separated. She is the main focus at one point during this shot as she is in the foreground close up and he is walking behind her singing however we only see his legs, this shows that her reaction at this point is more important. For the first time in this video he is not looking at the camera, it is a medium shot and the camera tracks him, the audience is not connected with anyone in this scene. The next shot has a lot of enhance natural light and there is a close up of his face to put emphasis on the lyrics, it then cuts back to the band performing. We then see them both in the shot next to each other however she looks closer to us and as though she has been edited in. There is then a night time landscape of a city and the two people standing one in front of the other, we can only see their faces and the rest of their body is silhouetted. In the next scene of the band performing a blue light has been lasered across to make it look more like a performance. When the woman is walking across the bridge the camera tracks her and again she looks as though she is floating and he is walking behind her, she always looks forward but not into the camera so the audience cannot connect with her. For the chorus the band performs again for the longest time we see them so far. We then cut back to the pair of them walking in town at night where a slight blue tint has been used to enhance the moonlight and the reflection of the water. In the final scene the two of them are standing side by side however their eye lines are in different directions, there is then a close up to emphasise the lyric and then a medium shot in which she walks away. For the last line he is left alone and he walks towards the camera where the light is only on his face and finally it fades out.
This video does not follow a story however it does slightly relate to the lyrics as there is a man and a woman and the woman is ignoring the man as if they have broken up.

Music Video Analysis-Dan le Sac VS Scroobius Pip- Thou Shalt Always Kill

At the beginning of the video we see Scroobius Pip on the TV where he looks like the president which makes him come across as though he thinks a lot of himself. In this medium shot we can see the television set and a wall behind it with what looks like photos or paintings however it is not focused on so we can tell it is not important. We then see Scroobius Pip sitting on the sofa, getting ready to go out, he is dressed in a shirt and tie although he doesn’t look smart as he puts on a casual hat, the way he dresses and the beat at the beginning of the song tells us that the genre of this music is a mixture of hip hop and indie. The flat he is in looks like an average flat you would find in London, there is backlighting from the window he is sitting in front of and the foreground is quite dark. There is a low angle shot as he is running down the stairs towards the front door, as he reaches the front door there is a match cut of him walking out of it onto a street which looks like one of the wealthier, middle class areas of London. This street looks normal as there are cars, buildings, other people, trees and road signs, this normal mise en scene which has been used gives emphasis to the artist and his lyrics. He makes a connection with the audience as he looks into the camera at all times as it tracks him walking down the street and rapping the lyrics. The lighting is natural and we can always see what is going on in the background as the focus is always equal. He then walks past a playground and blocks of council houses, which means he is considering all social classes, meaning that more people will relate to the video. There is then a medium long shot of him walking down an alley however in this shot the camera is still and Scroobius Pip walks towards it and out of the shot, where it looks like the camera pans very quickly in a transition to the next shot of him walking past shop windows.

As he walks past a woman there is a thought bubble which has been edited in, in which we see Scroobius Pip singing, this relates to the lyrics at the time. It then cuts to a medium shot of a spotlight on his head and shoulders and behind him is a brick wall so it looks like an amateur night at a bar. The red lighting and mise en scene of drinks, sofas and another person is smartish clothes in the next shot show that they are in a club or bar. As he raps about people putting recording artists and songwriters on pedestals, we see him in the middle of a square with expensive looking London flats behind him, on a pedestal, it is a low angle shot to make him look more powerful however he still connects with the camera by looking directly into it. When it gets to the chorus instead of filming in the same style they have decided to take still frames of Scroobius Pip holding album covers and in each frame he changes the album cover and moves towards and then up the steps. There is then a cut to him in a classroom however the last album cover in the previous shot has been thrown across the top of the classroom shot which links them together. There is the generic mise en scene of a classroom which includes the blackboard and chalk, a globe, a skeleton, periodic table and Scroobius Pip is holding a pointing stick and wearing glasses. What is shown on the board relates to what the lyrics are saying however they are edited to be moving pictures. The next shot uses a photocopy of his face to emphasise the lyrics about repetitive, generic music, the copy comes out of the photocopier three times, as the line is said three times. It then goes from this to a long shot of him walking away from the photocopier and then in front of a wall, he is holding a loudspeaker however it has been edited so that his mouth is the main focus, being bigger than his face itself this makes us pay attention to the lyrics. A photo is then taken by Scroobius Pip and thrown on the floor; this is used as a transition as the Polaroid is of him singing. He then picks up the Polaroid and does a parody of two songs; Outcast’s 'Hey Ya' and Pussycat Doll’s 'Don’t Cha', for which he shakes the Polaroid and is wearing suspenders and high shoes.

Again, emphasising the lyrics the word ‘Pheonix’ is spelt out using a sparkler and then with the correct spelling ‘Phoenix’ is the font of the Oxford dictionary. We can see that he is walking on a rooftop now as there are tops of buildings and chimneys around him, there is also another woman who looks quite ‘chavy’ as she has the hoodie, hoops and eyeliner and she is used to emphasise the word ‘izzit’. The penultimate shot is a long shot where he walks towards the camera which then pans to show him standing at the edge of the building with his arms out to make him look powerful. Finally the last shot is of the TV where he is acting as the president again.

Overall the video looks quite low budget as the locations would have been easy to film in, the editing is simple and the shot of the television shows the reflection of the window meaning it is quite hard to see what is being shown. The lyrics always relate to what is going on in the video meaning that the type of video they have gone for is a narrative one which kind of follows a storyline. This is an example of Andrew Goodwin’s theory in which he believes that visuals illustrate, amplify or contradict the lyrics and music. His image is genuine as the audience can relate to him as nothing in this video is extravagant. There is also an element of John Stewart’s theory in the way that this video allows the audience to see more of what the artist is actually like than a stage performance can and that he uses well known brands and bands which has the aesthetics of a TV advert.